How To Use Writing as a Marketing Tool To Increase Your Revenue
Being a recognizable name in your field makes you more valuable to everyone you work with, from your bosses, to your network of business partners and the clients you serve. You can benefit from increased exposure no matter what Internet industry you're in to make money online. Here a few pointers go help make your business more visible.
Write an e-zine
Writing an e-zine allows you present yourself and your product to anyone who visits the site. It also helps you make extra money by promoting affiliate programs (that probably sell what you've just written about).
Entice people to sign up by giving away bonuses to subscription holders only.
There are a lot of things that are free to you that you can give away in turn. E-books, sample products, RSS feeds or even temporary 'trial period' access to your web site.
Utilize client testimonials
Testimonials are golden. People have gotten so weary of empty advertising promises that sometimes they'll believe the testimonial of a total stranger more than a slick piece of copywriting.
Fill both your product site and e-zine articles with testimonials. Reinforce how good your product or service is by demonstrating how it has satisfied other people's needs or wants.
Publish articles in other than your e-zine
No matter what you do, there's a newsletter or resource that accepts submissions from subject matter experts. Add to your credibility by publishing outside your e-zine, and then promote your e-zine and website through the Writer's Profile portion of the article you submit.
Write an e-zine
Writing an e-zine allows you present yourself and your product to anyone who visits the site. It also helps you make extra money by promoting affiliate programs (that probably sell what you've just written about).
Entice people to sign up by giving away bonuses to subscription holders only.
There are a lot of things that are free to you that you can give away in turn. E-books, sample products, RSS feeds or even temporary 'trial period' access to your web site.
Utilize client testimonials
Testimonials are golden. People have gotten so weary of empty advertising promises that sometimes they'll believe the testimonial of a total stranger more than a slick piece of copywriting.
Fill both your product site and e-zine articles with testimonials. Reinforce how good your product or service is by demonstrating how it has satisfied other people's needs or wants.
Publish articles in other than your e-zine
No matter what you do, there's a newsletter or resource that accepts submissions from subject matter experts. Add to your credibility by publishing outside your e-zine, and then promote your e-zine and website through the Writer's Profile portion of the article you submit.